I help SME leaders cut through the AI noise and ship automations that save real time and real money. No jargon. No six-month roadmaps. Just measurable outcomes, delivered by someone who still writes the code.
01 · What I do
Somebody picked a tool before they understood the problem.
Bought a platform that didn't fit. Let a vendor do the thinking for them.
What SMEs actually need is a clear-eyed look at where AI earns its keep,
and where it's a distraction dressed up as a strategy.
My job is to turn AI from a vague boardroom conversation into a short list of practical, costed actions.
02 · How I work
A plain-English map of where AI fits in your business, scored for effort and payback.
Week 1The two or three opportunities worth doing first, and the ones worth leaving alone.
Week 2A working pilot. No decks, no abstractions. Something that runs and saves time.
Weeks 3–4A costed roadmap with named owners and a week-by-week plan to hand to the board.
Week 403 · Recent work
Based on recent SME advisory and implementation work.
Response time cut to under two hours.
A 60-person consultancy, 200+ enquiries a month, and a sales team losing hours on leads that would never convert. AI pre-qualification inside their CRM reclaimed 15 hours a week.
B2B SaaS · Series BSigned off by the board in one meeting.
Three weeks of interviews and process-mapping produced one document: 12 viable use cases, 4 quick wins, a governance framework, and a roadmap the board signed at first pass.
04 · Work together
Pricing shown below is a baseline. Engagements are scoped to match the problem, not the other way round.
5/01 · Service line
Best for: businesses that know AI matters but aren't sure where to start.
A fixed-fee, two-week review. The highest-value AI play in your business, scored for effort and payback, costed to plan.
5/02 · Service line
Best for: teams ready to build, with a clear problem to solve.
Hands-on sprints. Two, four or eight weeks to ship a pilot, wire it into existing tools, and prove it in production.
5/03 · Service line
Best for: businesses that need AI direction without a full-time hire.
One or two days a week, minimum three months. The person in the room when AI decisions get made, without the headcount.
5/04 · Service line
Best for: leadership teams that want to make informed AI decisions.
Practical AI workshops for leadership teams and operators. Built around your actual workflows, not generic slide decks.
05 · Podcast
AI Without the Waffle is in production. Short, plain-English episodes on how SMEs can use AI without wasting money, time or patience.
Waffle
“We leverage cross-functional synergies to unlock transformative AI value.”
Plain
I help you pick two things worth doing, and ship them.
Waffle
“A holistic, best-in-class, cloud-native roadmap aligned to enterprise verticals.”
Plain
A four-week plan, costed, with named owners.
06 · Who I help
My clients are typically UK businesses with 10–200 staff. They know AI matters, but they do not have time to sort the hype from the useful. They want clear answers, fixed costs, and someone who does the work rather than handing them a deck.
Typical projects
Not the right fit if
07 · Start here
A strategy call is where every engagement starts. I'll review your business, identify where AI fits, and tell you whether it's worth going further. If it is, you'll leave with a scoped next step. If not, I'll say so. From £450.
Personally replies. Usually within the day.